Dutchie’s 4/20 Outages: A Risk Worth Taking?


The Dutchie POS system, a critical tool for many cannabis retailers, has become a hot topic due to its recurring issue of system downtime. The most notable instance was on 4/20, a date synonymous with cannabis culture, when the system experienced a significant outage. This unexpected downtime not only disrupted sales but also raised concerns about the system’s reliability during peak demand periods. The issue has sparked a broader discussion about the need for robust, reliable POS systems in the fast-growing cannabis industry.

The Importance of 4/20 for Cannabis Retailers

April 20, colloquially known as 4/20, is more than just a date on the calendar for the cannabis industry. It’s a cultural phenomenon, a global celebration of cannabis akin to the retail industry’s Black Friday or Cyber Monday. Originating from a group of Californian high school students using ‘420’ as a code for smoking, the term has since been popularized, largely thanks to the Grateful Dead, and now symbolizes a universal love for the plant.

On this day, cannabis retailers often see a significant surge in sales, with consumers worldwide participating in the festivities. The importance of 4/20 to the industry is further amplified by the ongoing wave of marijuana legalization across the U.S., with 25 states fully legalizing recreational use and others following suit.

However, this day of celebration can also be a stress test for retailers. As seen with the Dutchie POS system outage, the heightened demand can expose vulnerabilities in retail systems. Therefore, 4/20 serves not only as a day of increased revenue but also as a reminder of the need for robust, reliable systems in the rapidly expanding cannabis industry.

Dutchie’s Threepeat Performance

In the world of cannabis retail, Dutchie has become somewhat of a tragicomic figure. Over the past three years, the POS system has had a series of system failures that have left retailers in a lurch, and not just on any random Tuesday. No, Dutchie seems to have a knack for picking the most inopportune times to take a nap.

In 2019, Dutchie’s system decided to take an unscheduled break on, you guessed it, 4/20. Retailers were left scrambling to manually process orders, a task made even more difficult by the festive crowds. The system was down for several hours, resulting in lost sales and frustrated customers.

In 2020, Dutchie decided to up the ante. Not only did the system crash on 4/20, it also decided to take a siesta on 7/10, another significant date in the cannabis calendar. This time, retailers were prepared with backup systems, but the outage still caused significant disruption.

And then came 2021. Dutchie, not one to break tradition, once again experienced system failures on 4/20. This time, however, the outage lasted an entire day, causing a significant impact on retailers’ sales.

These instances of system failures have highlighted the importance of a reliable POS system. Retailers need a system that can handle the surge in demand on key dates, provide real-time stock visibility, and minimize human error and loss. Dutchie’s threepeat performance has served as a wake-up call for the industry, emphasizing the need for robust, reliable systems.

For retailers looking for a more reliable solution, Managerium offers a POS system that promises to keep up with the demands of the cannabis industry. To learn more, contact Managerium at +8801321-157152 or book a demo at https://lnkd.in/g84WEpg3.

Why Retailers Stick Around

Despite the recurring issues with Dutchie’s system, many retailers continue to use the platform. The reasons behind this are multifaceted, but they all tie back to the unique value proposition that Dutchie offers to the cannabis industry.

Firstly, Dutchie is an all-in-one technology platform, offering services like Point of Sale, Ecommerce, Payments, and Insurance. This comprehensive suite of services simplifies operations for cannabis businesses, allowing them to focus more on delivering the benefits of cannabis safely to consumers. The convenience of having multiple services integrated into one platform is a significant draw for many retailers.

Secondly, Dutchie’s commitment to promoting the medicinal benefits of cannabis and supporting justice reform and equity in the industry resonates with many retailers. The company’s partnership with the Last Prisoner Project, an initiative advocating for the release of individuals incarcerated for cannabis offenses, further underscores its commitment to these values.

Finally, the sheer scale of Dutchie’s operations and its significant growth cannot be ignored. Serving over 6,000 dispensary partners and processing over $14B in cannabis sales annually, Dutchie has a substantial footprint in the industry. This scale and growth potential make it an attractive platform for retailers looking to expand their reach and grow their businesses.

In conclusion, while Dutchie’s system issues have caused significant disruptions, many retailers continue to use the platform due to its comprehensive service offering, commitment to industry values, and significant growth potential. However, as the cannabis industry continues to evolve, the need for reliable, robust systems will become increasingly critical.

Conclusion: Is It Worth the Risk?

In light of Dutchie’s recurring system outages, particularly on crucial dates like 4/20, the question arises: is sticking with Dutchie worth the risk? The platform’s comprehensive service offering, commitment to industry values, and significant growth potential have kept many retailers loyal. However, the need for a robust, reliable POS system is becoming increasingly critical in the rapidly expanding cannabis industry. As we’ve seen, outages can lead to significant disruptions and lost sales. So, is the risk of another 4/20 outage a price worth paying for the benefits Dutchie offers?